What is VitalBotanics?
VitalBotanics is a leading DTC ecommerce supplements brand in Mexico and Latin America, known for its science-backed formulas and vibrant online presence. With a loyal customer base and strong brand identity, VitalBotanics is redefining wellness for the modern Latin American consumer.
The Challenge
- A 6% opt-in rate was leaving email flow revenue on the table.
- With a large and diverse product catalog, customers looking for specific benefits had trouble identifying the right product quickly.
- The team aimed to deliver a personalized shopping experience with product recommendations powered by in-popup quiz responses.
- They needed a way to target only to new visitors -- without disrupting returning customers or those already on their list.
After a 2 week trial, VitalBotanics saw the following results:
✅ 12% Opt-in Rate (2x increase from 6%)
✅ 10% Popup Conversion Rate
✅ 930 Net New Subscribers (6x growth from 146)
"Working with Cluster has been great. The white glove onboarding by the founders was excellent, and the results speak for themselves. Direct access to the founders is a huge bonus. Unlike other apps, you’re not stuck dealing with unhelpful customer support reps."
- Nico Leaño, Cofounder & CMO
If you’re using Klaviyo Sign Up Forms and want to crush your opt-in rate and conversion rate, we’d love to help. Schedule a free consultation call by clicking the link below.
