How JustUs Skincare used Cluster to go from 2.4% to 13% opt-in
What is JustUs Skincare?
JustUs is artisanal, high-performance skincare inspired by climate-proof ancient plant actives and neobotanicals. They create bold blends made from earth’s most resilient ingredients that thrive in harsh climates, and was founded by Evelyn Sprigg and Brooke Dougherty.
What were there results before trying Cluster?
JustUs was stuck at a 2.4% opt-in rate with their Klaviyo popup, struggling to convert high-intent visitors and build trust with cold traffic. They needed a way to better tell their brand story right from the start. We jumped in, set up a high-converting popup in just one day, and helped them test and optimize for better results.
The result? Real growth and real revenue.
✅ 13% Opt-in Rate (5x increase from 2.4%)
✅ 18% Conversion Rate
✅ 172 Net New Subscribers
"I have been working with the cluster team over the past couple of months. They are innovative, creative and proactive. They focus on the growth of your busines. Since working with them, we have significantly increased our newsletter signups and meaningfully increased our conversions from those signups."
- Evelyn Sprigg, Co-founder @ JustUs Skincare
If you’re using Klaviyo Sign Up Forms and want to crush your opt-in rate and conversion rate, we’d love to help. Schedule a free consultation call by clicking the link below.
